Case Studies

Greenwich Pantry

More than just data.

Listbroker was commissioned to run a direct marketing campaign by Greenwich Pantry, a mail order and pop-up health food shop that provides delicious, organic essentials for the pantry with healthy ingredients that are traceable to environmentally friendly sources. Above all, they promote healthy, enjoyable cuisine and believe that with their bespoke consultation sessions, they can guide even the busiest household to culinary success that will be loved by the body as much as the taste buds.

As a newcomer to the direct marketing world, they were seeking guidance and expertise in how to best access their target audience, what message to deliver and the best brand development strategy. They certainly found what they needed in Listbroker.

Having compiled a diverse and comprehensive proposal which covered both traditional and left-field approaches, we explained all the options, including the prospects of e-magazine marketing, inserts traditional direct mail and website advertising.

We eventually negotiated an excellent deal with a vegetarian magazine little known in the DM world that sells advertising space and insert opportunities in physical magazines, and advertisement space on their opted-in, subscription e-magazine. The client agreed that the two brands were in perfect alignment. We devised a multi-pronged strategy, designed to engage the audience with interest in their philosophy, product range and consultation services. On our suggestion, the client offered a significant, unique discount to magazine customers as a hook.

Beyond our marketing consultation, negotiation and strategy, we also took responsibility for advertisement design, copywriting and fulfilment, ensuring that through our excellent rapport with expert partners in the industry, the client received the best possible offers for her campaign.

We were able to advise on every step of the client journey, providing flexible and friendly support throughout the process, resulting in attractive, relevant material that spoke to the people who would appreciate it most.

 

Christian Blind Mission

All Things Data!

Charity direct mail accounts for a vast swathe of the UK direct marketing output. With absolute dependence on the goodwill of the population, it is essential to get their message to generous individuals who may be able to help their cause. Unlike many large corporates who also advertise in this way, charity budgets are invariably tight, so it’s paramount that they save pennies wherever they can, whilst ensuring that what they do invest provides maximum return.

It is for this reason that many charities swap their donor data with likeminded organisations. The benefit of this is twofold: first, instead of releasing large portions of their scant budget to obtain data, they pay their peers in kind with names and addresses from their own donor base in order to appeal to as yet unknown potential donors. Secondly, because these contacts are already giving regularly to a related or similar cause, they are pre-disposed to look upon new charity mail sympathetically.

For the last ten years, Listbroker has been managing Christian Blind Mission’s data swap programme, which involves the sourcing, sorting, cleaning and delivery of over 300,000 charity donor names every year, as well as holding, updating and supplying from the client’s database for returned data.

Our emphasis in this task is on:

·         Financial efficiency;

·         Proactive and timely delivery;

·         Finding innovative ways of obtaining fresh and relevant data;

·         Adhering to strict data protection guidelines;

·         Ensuring that third party mailings that CBM donors receive are in keeping with their high ethical standards, and staggered so that no-one receives more direct           mail than is standard.

As well as operating on the client’s behalf within known but at times slow and outdated data swap programmes, we communicate independently with several charities or their agencies, drawing up a schedule for their mailing dates and negotiating appropriate dates for return data to be output.

Where appropriate swap data cannot be sourced, we broker data on the client’s behalf, always negotiating the best possible rates using our rapport with, and knowledge of the charity data industry.

Through this process, we have saved the client hundreds of thousands of pounds in marketing costs, offering unbeatable services rates and always pushing for the best deal for our client.

In recent years, we’ve gone further to ensure the client’s expenditure is kept to a minimum, by renting data to appropriate customers for their marketing campaigns. These customers are carefully vetted prior to agreement of list rental, and carefully planned to ensure there is no mail date clash; still, the client’s substantial revenue from this system offsets the vast majority of their fundraising outgoings, so that they can increase their impact as a charity, using the spare money to bring their incredible services to those in most need. To discover more about the work that Christian Blind Mission does, visit www.cbm.org

 

UK Government

Listbroker was approached and asked to investigate the availability and provision of data for the promotion of a Government Subsidised Cavity Wall Insulation Project. This involved a co-ordinated Direct Mail and Tele Marketing ‘rolling’ campaign initially for a one-month period across the whole of the UK to promote this initiative.

 

To make this project viable the brief required our team to identify sufficient owner-occupiers living in stone built property constructed during three periods: - Victorian / Edwardian up to 1914, pre war period 1918 – 1939 and finally the post war years 1945 –1960. To gain a better understanding of the UK’s housing stock and density of suitable property, we conducted a regional property census, using a combination of direct response, electoral role and demographic profiled data. Initially looking at the larger conurbations and cities in the North West, North East, Midlands and Greater London and then expanding into selected areas in the South West, Wales, South, Scotland and Northern Ireland until we had a full picture from across the country.

 

Once suitable data had been identified, it was absolutely essential that we were then able to match telephone numbers against addresses, screen against suppression files and supply exactly the right volume of contacts, consistently at very short notice to nominated regional Local Council Call Centres.These call centres operated with a limited capacity so the need to provide ‘on time’ was absolutely crucial.

 

The quality of the data and the excellent level of service provided by our team ensured that the initial one month test was successful enough for the campaign to be extended by a further 2 months

In total we provided over 1.5 Million Names addresses and Telephone Nos for this project.

 

Investment Client

For a period of 12 years Listbroker provided a well known nvestment company with a full seamless service which includes data supply and processing services, response analysis, detailed list recommendations, complete suppression and dedupe routines and the output of selected data in appropriate format to the client's mailing house. .

We provided over 700000 potential investors for each of their direct mail campaigns

 

britart.com

britart.com was named as the UKS No 1 online contemporary art gallery commissioned Listbroker to promote awareness of their intriguing web site and the amazing artwork available to both consumer and corporate buyers. This was an interesting and varied campaign that allowed Listbrokerto provide the full range of services at its disposal

Britart's strategy was not only to promote awareness of its own brand but also heighten the public’s awareness of Britain’s up and coming artists. To achieve maximum coverage, we proposed and co-ordinated a number of successful strategies that included targeted direct mail campaigns (aimed at corporate buyers, investors, art collectors, and professional practices that included dentists and architects), email campaigns, inserts and media space.

 

Listbroker was also able to provide the full range of their services that included laser print, fulfillment, email broadcasting, response handling and call centre hotlines.