Recent research by Royal Mail shows that 83% of people surveyed preferred to receive direct mail instead of emails.

They are more likely to trust it and furthermore it makes them feel valued. It also implies that you’ve gone to the effort to get in contact.

Ignoring ‘Bills’ for a minute or two there’s a romanticism about receiving post. Think about the last time you received a postcard, a letter from an old friend.

Equally a piece of relevant, creative and eye-catching marketing can release these same feelings – and create an emotional connection with your brand.

See it as personal contact, because your business has effectively been invited into some one’s home. You’re perched on their coffee table, and if your message is strong enough they will spend time looking at what you have to offer – and perhaps even act on it.

When your Direct Mail lands on the doormat its one of the most personal forms of marketing available to your business.

Recent research by Royal Mail shows that 83% of people surveyed preferred to receive direct mail instead of emails.

They are more likely to trust it and furthermore it makes them feel valued. It also implies that you’ve gone to the effort to get in contact.

Ignoring ‘Bills’ for a minute or two there’s a romanticism about receiving post. Think about the last time you received a postcard, a letter from an old friend.

Equally a piece of relevant, creative and eye-catching marketing can release these same feelings – and create an emotional connection with your brand.

See it as personal contact, because your business has effectively been invited into some one’s home. You’re perched on their coffee table, and if your message is strong enough they will spend time looking at what you have to offer – and perhaps even act on it.

When your Direct Mail lands on the doormat its one of the most personal forms of marketing available to your business.